Strategy Archives -

Why Do We Need Metrics?

March 10, 2023

Nearly every business owner or manager we speak with is aware that tracking their company metrics is important. Yet many are failing to do this consistently or failing to utilize them properly. As therapists, we have been educated and trained to track our patients’ progress by measuring strength, range of motion, endurance, and various other objective measures. So why are we not making sure to do the same for our business? In our experience, there are a wide range of challenges that lead to this. Before we get into the challenges of utilizing metrics, let’s talk about why we should do it in the first place. Why Metrics? By definition, metrics are a standard for measuring or evaluating something. We…

Executive, General, Strategy

How to Evaluate your Business

Abby Keyton

February 10, 2023

“When you stop growing you start dying.” American writer William S. Burroughs is credited with this quote, and we couldn’t agree more! The quickest way to fail or fall behind is to flip on the auto-pilot switch. When we start businesses, we create a business plan. We put down all of the things we hope to achieve and how we intend to achieve them. However, if all we do stick to that original plan, without continuously re-evaluating the progress and making necessary adjustments, we have a much higher likelihood of falling short. You must continuously take a deeper look and evaluate your business, your employees, your obstacles and your opportunities to put yourself in a stronger position. SWOT Analysis In…

Executive, Marketing, Strategy

Weekly Metrics to Track

Kirsten Buccigrossi

January 15, 2022

How is your year starting? This is such a vague yet also complex question and is very difficult for many of us to answer. Think about your clinical practice. If we only ever asked our patients, “How are you feeling?” without any follow up questions, we would not have enough details to base our plan of care off of. When looking at business management, we should be constantly assessing our areas of strengths and weaknesses in order to make informed decisions on what needs attention. You can think of it as your business plan of care; and, just as with our patients, its focus needs to shift daily at times. Keep it simple! Managing a business is challenging. Let’s make…

APT Insights, Executive, Strategy

APT Insights – December 2021

Kirsten Buccigrossi

December 29, 2021

“Year’s end is neither an end nor a beginning but a going on, with all the wisdom that experience can instill in us.” – Hal Borland Welcome back to APT Insights, the last one of 2021! For the last few months, we have been sharing content that we have seen, heard, or read recently and deem worth passing along. We have some great year end tidbits to share this month! We hope you enjoy watching, listening, and reading some of our favorites finds, as shared here below. December is one of our busiest months. It probably is for you too, right? With the holidays to prepare for, end of year wrapping up, and new year readying… there is hardly enough…

APT Insights, Executive, Strategy

APT Insights – November 2021

Kirsten Buccigrossi

November 18, 2021

“You’ve got to think about big things while you’re doing small things, so that all the small things go in the right direction.” – Alvin Toffler Welcome back to APT Insights! Each month, we share some content that we have seen, heard, or read recently and deem worth sharing. We have some interesting pieces to share this month! We hope you enjoy watching, listening, and reading some of our suggestions below. Further, we encourage you to incorporate some elements of them into your business and/or personal life. WATCH Strategy is top of mind this month for us here at APT, as we near the end of the current year. It’s time for year end evaluations and next year planning. This…

Executive, Strategy

Strategic Planning for the New Year

Kirsten Buccigrossi

November 12, 2021

The end of the calendar year, which oftentimes also marks the end of the fiscal year for most clinics, is an opportune time to plan ahead for the following year. As we near the end of 2021, plans for 2022 should come to mind, and a framework for a successful year should be the focus. Conduct SWOT Analysis A SWOT analysis is a simple but helpful tool to establish a business strategy. It works well for new and established businesses alike. SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. Identifying internal and external elements in each of these categories helps you perform a deep dive into the different parts of the business and establish a plan…

Executive, General, Strategy

What Does Success Mean To You?

Kirsten Buccigrossi

April 7, 2021

Being successful in business can look different to everyone. Maybe success to you is based on improving business metrics. Perhaps success right now may simply be defined as the ability to pay another month’s worth of payroll. As you look at numbers and close out the first quarter, ask yourself the following questions: What does it mean to be a successful business leader? Merriam-Webster defines success as a “favorable or desired outcome.” In following this definition, we must then know what outcomes we are targeting in order to know if we have been successful. Business metrics are a main point of focus for all of us when it comes to structuring the business plan. Gross income, number of patient visits,…

Executive, General, Strategy

What can you expect from the Free Assessment?

Kirsten Buccigrossi

July 20, 2020

Individuality No two physical therapy clinics are the same. They can either differ or share similarities in a variety of factors. These can include location, number of employees, specialties, treatment approaches, etc. Because each clinic is unique, there is a no blanket response APT Management Solutions can provide to help improve efficiency and profitability. In order to determine a clinic’s strengths and weaknesses, an initial assessment is conducted. This allows us to get an idea of the current operations and ascertain where we can provide the most support. Timeline Within the first five business days of receiving your request for a free assessment, we schedule an initial phone call. This typically lasts about 45 minutes. The request for a consultation…

General, Human Resources, Marketing, Strategy

Physical Therapy in the time of COVID

Kirsten Buccigrossi

June 23, 2020

It is nothing short of an understatement to say that everything has been effected by the COVID-19 pandemic. Every industry imaginable, from education to travel, real estate to manufacturing, has been impacted in some capacity. Healthcare, including physical therapy, has been no exception. The American Physical Therapy Association (APTA) recently released “Impact of COVID-19 on the Physical Therapy Profession.” This report provides some interesting insights into practice and workforce implications and impacts, telehealth, and recommendations for professionals and policymakers. You can read the full report here. In support of and in addition to some of APTA’s ideas, we have summarized some suggestions for how to handle your physical therapy practice during COVID. Create virtual options for all in-person interactions. Lunch…