analytics Archives -

APT Insights – May 2023

May 31, 2023

Welcome back to APT Insights! APT Insights is a monthly blog post where we share content that we have seen, heard, or read recently and think is worth passing along. We hope you take some time to watch, listen, and read some of our recent finds! WATCH Work culture and morale plays such an important role in the workplace! Majority of the time, it’s a representation of how a leader is treating and respecting their team. Watch this video of Michael C. Bush as he shares his insights into what makes workers unhappy and how it can change with fostering satisfaction. LISTEN Listen to Brene Brown and Barrett Guillen’s conversation about how they have created “brave spaces” with their teams.…

Executive, General, Strategy

Why Do We Need Metrics?

Abby Keyton

March 10, 2023

Nearly every business owner or manager we speak with is aware that tracking their company metrics is important. Yet many are failing to do this consistently or failing to utilize them properly. As therapists, we have been educated and trained to track our patients’ progress by measuring strength, range of motion, endurance, and various other objective measures. So why are we not making sure to do the same for our business? In our experience, there are a wide range of challenges that lead to this. Before we get into the challenges of utilizing metrics, let’s talk about why we should do it in the first place. Why Metrics? By definition, metrics are a standard for measuring or evaluating something. We…

Executive, General, Strategy

How to Evaluate your Business

Abby Keyton

February 10, 2023

“When you stop growing you start dying.” American writer William S. Burroughs is credited with this quote, and we couldn’t agree more! The quickest way to fail or fall behind is to flip on the auto-pilot switch. When we start businesses, we create a business plan. We put down all of the things we hope to achieve and how we intend to achieve them. However, if all we do stick to that original plan, without continuously re-evaluating the progress and making necessary adjustments, we have a much higher likelihood of falling short. You must continuously take a deeper look and evaluate your business, your employees, your obstacles and your opportunities to put yourself in a stronger position. SWOT Analysis In…

Executive, Marketing, Strategy

Weekly Metrics to Track

Kirsten Buccigrossi

January 15, 2022

How is your year starting? This is such a vague yet also complex question and is very difficult for many of us to answer. Think about your clinical practice. If we only ever asked our patients, “How are you feeling?” without any follow up questions, we would not have enough details to base our plan of care off of. When looking at business management, we should be constantly assessing our areas of strengths and weaknesses in order to make informed decisions on what needs attention. You can think of it as your business plan of care; and, just as with our patients, its focus needs to shift daily at times. Keep it simple! Managing a business is challenging. Let’s make…

Executive, Strategy

Strategic Planning for the New Year

Kirsten Buccigrossi

November 12, 2021

The end of the calendar year, which oftentimes also marks the end of the fiscal year for most clinics, is an opportune time to plan ahead for the following year. As we near the end of 2021, plans for 2022 should come to mind, and a framework for a successful year should be the focus. Conduct SWOT Analysis A SWOT analysis is a simple but helpful tool to establish a business strategy. It works well for new and established businesses alike. SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. Identifying internal and external elements in each of these categories helps you perform a deep dive into the different parts of the business and establish a plan…