Nearly every business owner or manager we speak with is aware that tracking their company metrics is important. Yet many are failing to do this consistently or failing to utilize them properly. As therapists, we have been educated and trained to track our patients’ progress by measuring strength, range of motion, endurance, and various other objective measures. So why are we not making sure to do the same for our business? In our experience, there are a wide range of challenges that lead to this. Before we get into the challenges of utilizing metrics, let’s talk about why we should do it in the first place. Why Metrics? By definition, metrics are a standard for measuring or evaluating something. We…
