goals

How to Evaluate your Business

How to Evaluate your Business

“When you stop growing you start dying.” American writer William S. Burroughs is credited with this quote, and we couldn’t agree more! The quickest way to fail or fall behind is to flip on the auto-pilot switch. When we start businesses, we create a business plan. We put down all of the things we hope to achieve and how we intend to achieve them. However, if all we do stick to that original plan, without continuously re-evaluating the progress and making necessary adjustments, we have a much higher likelihood of falling short. You must continuously take a deeper look and evaluate your business, your employees, your obstacles and your opportunities to put yourself in a stronger position. SWOT Analysis In…

2023 Kickoff – A Letter from the Founder

2023 Kickoff – A Letter from the Founder

Happy New Year! I hope the new year is starting on a strong, positive note for you. I don’t know about you, but I am happy – ecstatic even – to welcome 2023! It brings a new set of possibilities and potential – an opportunity to set a list of new goals. The start of a new year is also a time to reflect on the past year. I believe my level of enthusiasm for the start of 2023 is a direct response to seeing 2022 come to an end. Last year was a lot for me personally, and I know for many others as well. It was filled with wins and losses, joy and sadness, growth and steps backward.…

End of Year Reflections – 2021

End of Year Reflections – 2021

From the desk of Abby Keyton, PT, DPT; CEO, Founder: I have spent the better part of December reflecting on this past year.  The highs, the lows and everything in between.  I try to remain a person that views things through rose-colored glasses, and I am going to remain that way as I reflect on this past year.   2021 was a difficult year for many of us as we continued on the roller coaster of the COVID-19 pandemic.  The effects have been felt both professionally and personally with continued difficult news and events.  Professionally, the therapy world has faced challenges with staffing from both difficulty recruiting as well as increased sick leave of current employees.  We have continued to problem…

APT Insights – November 2021

APT Insights – November 2021

“You’ve got to think about big things while you’re doing small things, so that all the small things go in the right direction.” – Alvin Toffler Welcome back to APT Insights!  Each month, we share some content that we have seen, heard, or read recently and deem worth sharing.  We have some interesting pieces to share this month!  We hope you enjoy watching, listening, and reading some of our suggestions below.  Further, we encourage you to incorporate some elements of them into your business and/or personal life. WATCH Strategy is top of mind this month for us here at APT, as we near the end of the current year.  It’s time for year end evaluations and next year planning.  This…

Strategic Planning for the New Year

Strategic Planning for the New Year

The end of the calendar year, which oftentimes also marks the end of the fiscal year for most clinics, is an opportune time to plan ahead for the following year.  As we near the end of 2021, plans for 2022 should come to mind, and a framework for a successful year should be the focus.   Conduct SWOT Analysis A SWOT analysis is a simple but helpful tool to establish a business strategy.  It works well for new and established businesses alike.   SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats.  Identifying internal and external elements in each of these categories helps you perform a deep dive into the different parts of the business and establish a plan…

What Does Success Mean To You?

What Does Success Mean To You?

Being successful in business can look different to everyone. Maybe success to you is based on improving business metrics. Perhaps success right now may simply be defined as the ability to pay another month’s worth of payroll.  As you look at numbers and close out the first quarter, ask yourself the following questions: What does it mean to be a successful business leader?  Merriam-Webster defines success as a “favorable or desired outcome.” In following this definition, we must then know what outcomes we are targeting in order to know if we have been successful. Business metrics are a main point of focus for all of us when it comes to structuring the business plan. Gross income, number of patient visits,…