SWOT analysis

How to Evaluate your Business

How to Evaluate your Business

“When you stop growing you start dying.” American writer William S. Burroughs is credited with this quote, and we couldn’t agree more! The quickest way to fail or fall behind is to flip on the auto-pilot switch. When we start businesses, we create a business plan. We put down all of the things we hope to achieve and how we intend to achieve them. However, if all we do stick to that original plan, without continuously re-evaluating the progress and making necessary adjustments, we have a much higher likelihood of falling short. You must continuously take a deeper look and evaluate your business, your employees, your obstacles and your opportunities to put yourself in a stronger position. SWOT Analysis In…

Strategic Planning for the New Year

Strategic Planning for the New Year

The end of the calendar year, which oftentimes also marks the end of the fiscal year for most clinics, is an opportune time to plan ahead for the following year.  As we near the end of 2021, plans for 2022 should come to mind, and a framework for a successful year should be the focus.   Conduct SWOT Analysis A SWOT analysis is a simple but helpful tool to establish a business strategy.  It works well for new and established businesses alike.   SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats.  Identifying internal and external elements in each of these categories helps you perform a deep dive into the different parts of the business and establish a plan…